Creating a multi-channel platform for Canon's creative community. Transforming photography from something people do on their own, into a collaborative community.
Watch the case film.
Principal One. Inspire.
The Canon learn centre
Creating inspirational ongoing content from pros to the community.
Principal Two. Challenge.
Canon 1 Wall
Pro-Amateur monthly challenges set by professional photographers.
Mass market amateur platforms where each shot inspires the next.
Principal 3. Exhibit.
An annual pro-amateur competition & exhibition with 5 items forming each photographic brief. The exhibition showcases over five thousand images.
Canon professional documentaries
'Sec/With' an episodic series that celebrated the precious seconds that have defined professional photographers careers - exploring the fraction of a second that captured a defining image.