A new brand platform entitled 'Have you Eaten?', showcasing the wit, charm and unconventional logic of a Calabrian matriarch, Nonna. Raising brand equity by 16% with three simple words.
Italian meals used to be a household staple; on the menu week in, week out.
But over time, its ease made it boring. Being relegated to the likes of meat and three veg. It was our mission to reinvigorate Aussies love for Italian food, and in the process, Leggo’s.
Aimed at getting Italian food back on the table, the new brand platform entitled 'Have you Eaten?' showcased the wit, charm and unconventional logic of a Calabrian matriarch, Nonna. The call to action of 'Have you eaten?' is not only part of the Aussie-Italian vernacular but opened up a world of possibilities for the brand moving forward.
The result was a perfect mix of authentic Italian charm and modern Australian wit. Nonna bought good old-fashioned Italian passion, and a good helping of Leggo’s sauce, back to the Australian people.